Skip to main content

Selling Your Fundraising Cookbook

Cookbooks can be a great fundraising tool. Here are a few tips for getting your cookbook ready to publish, and for selling as many of the books as you can.

Cookbooks can be a great fundraising tool. Here are a few tips for getting your cookbook ready to publish and for selling as many of the books as you can.

Finishing Touches:

It should go without saying, but it is going to be said anyway: before you get to selling your cookbook, before you even print the final version, you need to go through the book with a fine tooth comb and find any and all grammatical and spelling errors. If at all possible, get a number of people with some sort of writing or editing experience to work on this project, or hire the services of a professional proofreader. Print the pages as they will appear in the final version so you can make adjustments for photo placement and margins and whatever else as well. If you are working with a printer or small publisher, they should be able to print up a sample copy for you to look at. Just remember that there is no worse feeling than having boxes and boxes of books that contain some egregious error, and your advertisers and sponsors will be very upset if their ads or pages contain any errors too.

Just remember, the more professional your cookbook looks, the easier it will be to sell, and the more successful it will be as a fundraising tool.

Your First Line Of Attack:

Fundraising cookbooks tend to sell well among those who contributed recipes to the book, because hey make great gifts and allow the contributors to show off a little bit. You may find that some contributors expect free copies of the cookbook for their contribution. If that is the case, just gent;y inform them that the cookbook was created to raise funds for your organization, and that you have a certain amount of costs to cover before the book actually starts to make money. This should be enough for most people, but if it doesn't work, simply tell them that once costs are covered they may have one cookbook for free. Of course, you can help to avoid this situation entirely if you state beforehand that no books will be given out for free.

Local Businesses:

Go back to the businesses that advertised in your cookbook, and if at all possible, ask if they will help you to sell the book in some way. In some cases, they may be able to give you a small display area, or at the very least, you might be able to put up a flier with information on how and where to find and purchase the cookbook. Ask if the businesses have a newsletter and whether they would mind including some information about the cookbook in the next issue. Offer to write the article for them. If your organization has a website, make sure that there is a way for people to order the book from there.

Press Release:

Send out a press release that gives the details about the project, including information about your organization, who contributed to the book, and where it can be purchased. If there was a specific organizational goal that the book was produced to meet, give some details about that too.

Labels:

Comments

Post a Comment

Popular posts from this blog

The Power of Appreciation

Is there anything more mysterious in theworld than the formula to having a successful romantic relationship? Asa divorced woman, I now marvel at those who are able to createpassionate, loving, long-term relationships. From my studies with booksand the school of hard knocks, I believe that one of the most importantingredients in relationships, of all kinds, is appreciation. What is Appreciation? Appreciation is likea much-needed rainfall to a farmer's crops that have been withering ina drought. Just as the crops start to shrivel and die without water,human relationships also start to feel brittle without a steadyapplication of the nourishing, even life-giving, impacts ofappreciation. The dictionary defines appreciation as "a favorablecritical estimate," "sensitive awareness" and "an expression ofadmiration, approval or gratitude." When you appreciate someone, youare tuned into a positive quality of another human being and expressyour gratitude for it. ...
Post a Comment
Read more

Best time to Visit Great Wall of China

Great Wall of China is the greatest tourist attraction in the World. And the longest wall in the world, it is an awe-inspiring feat of ancient defensive architecture. Travelers from the eight directions all flock to the Great Wall to walk on the only man-made structure visible from space. To look out from one of the guard towers out at the barren mountains and the Wall snaking off into the distance is a view not to be forgotten. Standing on the Wall, you can get a good feel for what the Wall was all about. The Great Wall offers a timeless charm to tourists, but scenery varies with seasons. Visit it in different time you will get a quite different scene. Most of the popular sections of the great wallare located around Beijing, so the following is written with Beijing's climate in mind, although temperatures are likely to be colder and rainfall more as the Great Wall is on the mountains. Tips: The Great Wall at Simatai has been closed for major renovation from June 2010. The renovat...
Post a Comment
Read more

Achieve Seamless Scalability With Construction ERP for Subcontractor Management

The subcontractor management in the construction ERP software is just a useful tool used to watch and pursuit the relationships between organizations and all the third party contractors. This ERP software module monitor all the initial building agreements, as it is tightly integrated with the accounts and inventory collectibles. Many companies in this project-based construction and real estate industry believes in working with the strategies of outsourcing and subcontracting to have effective pricing policies and delivery edges. Why is it so necessary? For reliable bid preparation and subsequent project execution, subcontractor database handling is quite needed. The stored database in this offered module should also manage in such manner so that vendors and outsourcing agencies performance could be tracked. Also, the database must have relevant information that efficiently operates processes of a construction company to earn the better profit margins. Specifically, this part of constru...
Post a Comment
Read more