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Succeeding as an Online Bookseller

More and more brick and mortar book stores are turning their focus to e-commerce. Would it be possible for you to make money by selling books online?

Even though the sales of books, such as the latest RomanceNovelshave either gone up or remained steady in the past few years, book storeseverywhere are closing some of their locations or shutting down entirely.Obviously, this is not due to the fact that the population is slowly goingilliterate, but rather due to the fact that an increasing number of people gettheir books online because of better selection and lower prices. Can yousucceed if you start a website that sells books? Its possible, and here aresome things to keep in mind when you create your online book store. Focus on aspecific niche if possibleYou will have a better chance at success if you sella specific type of books, like romance books online, rather than trying toupstage well established companies like Amazon by offering every category ofbook imaginable. It will be easier to market your site and target yourcustomers that way. Offer personalized serviceOne aspect of physical bookstores that is hard to find on big e-commerce sites would be the personalizedservice and the human side of the business. For many, online shopping seems toobusiness-like and the customer service too rigid and formal. Add a live chatbutton to your site so that your visitors can ask you a question while theyvisit your site. Be attentive to emails that your customers send you and writea decent response rather than using cut and paste answers. Your customers willappreciate that more. Consider offering eBooks for sale as wellOne of thedifferences between buying books online and buying them in stores is that onthe internet you can get an electronic edition of the book. If your site sellsromance related books, you can sell erotic eBooks and various romance eBooks inaddition to selling paper based copies of books. Offer the right promotions tostay competitiveLook at the books titles that you are selling and see whetherthey will be easy to find on other websites. Check out the prices that otheronline book sellers have for these books. Are your prices competitive? Givingmore value to customers is also about more than just having prices that arelower by a dollar or two. Give promotions to your loyal customers, such asdiscount codes after they have bought a certain number of books from you. Offergreat discounts on some of your titlesArticle Submission, especially the onesthat you are having trouble moving. Be creative and think up of some otherpromotion ideas. This is one of the main elements that will set your apart fromyour competitors in the online world.

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