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Box Office Report: Possession Owns the Weekend, Oogieloves Sets Dubious Record


WINNER OF THE WEEK:The horrific. Exorcism chillerThe Possessioneasily won the holiday weekend, debuting with an estimated $17.7 million from Friday to Sunday and $21.3 million over the four-day weekend. Labor Day has been a good weekend to open a horror movie for about a decade now, provided the film is at least moderately well-marketed. (Contrast the fate ofThe Possessionwith last weeksThe Apparition, unceremoniously dumped into a handful of theaters to open at No. 12; this weekend, it fell out of the top 20 altogether and has an estimated two-weekend total of just $4.4 million.)

Lawlessisnt a horror movie, though the period crime thriller could be, with its gory mutilations, unstinting violence, and copious vomit. It did very well, too, opening in second place with an estimated $9.7 million. (or $13.0 million for the full holiday). And kiddie horror flickParaNormanheld up in its third week with an estimated $6.6 million ($8.9 million through Monday), for fifth place. (Rounding out the top five wereThe Expendables 2, falling to third place after two weeks on top, with an estimated $8.8 million from Friday to Sunday and $11.2 million for the holiday, followed byThe Bourne Legacy, with $7.3 million over the weekend and $9.4 million from Friday to Monday.)

LOSER OF THE WEEK:The adorable. The relentlessly cuteThe Oogieloves in the Big Balloon Adventure, meant to amuse toddlers even more than it nauseates parents, could have been a success during a season where theres not much out there for the Nick Jr. set. But the movie was haphazardly marketed and self-distributed by Kenn Viselman, who is responsible for bringing the Teletubbies and Thomas the Tank Engine to these shores. According to estimates, the film took in just $448,000 on 2,160 screens from Friday to Sunday. Thats an average per screen of $207, a record low for a wide-release movie. Think about it: thats $69 a day, or maybe one adult and one child ticket per screening. Yikes.

ONE SORRY SUMMER:With the annual May Day-to-Labor Day blockbuster season drawing to a close, a crunch of the numbers for the entire summer looks less than superheroic. Sales were $4.28 billion, down 6.7 percent from last summer and down about 100 million tickets from 10 summers ago. Why so dismal? Blame the Aurora shooting, blame the Olympics, but mostly, blame the movies. Sure, a handful did well; worldwide,The Avengersis now the third highest-grossing movie of all time (its the first movie to cross $1.5 billion without James Cameron directing), andThe Dark Knight Riseshas just crossed the $1 billion benchmark. Nine additional movies made more than $100 million domestically. But last summer, there were 18 of those nine-figure movies. Plus, this summer saw some colossal flops, fromBattleshiptoTotal Recall. Even the usually dependable Adam Sandler and Ben Stiller had flops this summer. Overall, it appears that guys under 25, the demographic Hollywood counts on, especially during the season of spectacle, just werent that interested this summer. The studios are left to hope that fall movies like the finalTwilightand the new James Bond will rescue the remainder of the year. In other words, itll be up to audiences Hollywood typically dismisses teenage girls and grownups to save the day.

LAST WEEK: Expendables 2 Still Rules, New Releases Barely Register

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