Skip to main content

Why the Heck Should I Write a Free eBook?

Ever considered putting together a free eBook or special report, but still not convinced it's a good use of your totally tapped time and resources? What if it generated six figures in client work over two months, and only took you a couple of weeks to create? (That's what happened with us, so we know it's possible!) Hmmm...Maybe this "free eBook" thing deserves a second thought...

You have an idea. A business. A passion. Something to say.

The question is: How important is this to you?

"Well, I have a website/blog/brochure/business card," you say. And that's a good thing. You should. They're all part of your self-marketing efforts. They're all virtually essential these days. You want to have your information retold, repackaged, and reinvented in various forms, to suit your audience's content consumption preferences.

So why not take it a step further and turn your singular information, concept, strategy, philosophy, process, or knowledge into an eBook?

Make it interesting. Make it readable. Give it titles and subtitles, sidebars and sass.

Make it easy to download and email.

Share it with people, groups, websites, and associations that would find value in it, or be entertained by it. (Or preferably, both!)

More than anything, make it availablefor FREE.

"But, I don't have time to spend on creating and developing a FREE eBook?!!" you yelp. "Why the heck would I waste my time/energy/billable brain power on that?"

Well, don't you already?

Don't you already think about your own passions, ideas, business, systems, or solutions in a fairly obsessive way?

Wouldn't you like a clean overview of your might and mission to hand off to prospects, fans, clients, consumers, strategic partners, website visitors, email recipients, and accidental tourists so they could sample your wares? Experience your voice and style? Scan over your offerings? Dig into your ideas? Benefit from your expert status?

Essentially, consume a premeditated, decently configured version of YOU?

What's more, wouldn't it be valuable to YOU to put your fleeting thoughts and down-the-rabbit-hole analyses into some semblance of order and refined context? Hey - we're talking a free eBook here. It doesn't have to be a $20,000 project. Make it neat. Format it nicely. If you can get a designer to help it look good, that's a plus, but if that's not possible right now, let it go.

Most importantly - HAVE SOMEONE PROOFREAD IT so you don't embarrass yourself, or worse, lose business because of grammar, spelling, or blatant nonsensical communication skills.

Earlier this year, we joined forces with a fellow business owner and key strategic partner to create a FREE 18-page Special Report that generated more than $100,000 in new client revenue in less than two months. That little document took us just two weeks to put together. Not bad on the ROI scale, wouldn't you agree?

Don't make it harder than it is. If you've just got 10 pages, turn it into a Special Report or White Paper. You can always expand or add to it over time.

BOTTOM LINE: People can't learn to know and love you - your products, services, passion, advice, know-how, brilliance, ideas, insights, offerings, deliverables, voice, style, personality, vision, business, unique promise of value, philosophies, etc. - if you don't give them anything to know and love.

Labels:

Comments

Post a Comment

Popular posts from this blog

The Power of Appreciation

Is there anything more mysterious in theworld than the formula to having a successful romantic relationship? Asa divorced woman, I now marvel at those who are able to createpassionate, loving, long-term relationships. From my studies with booksand the school of hard knocks, I believe that one of the most importantingredients in relationships, of all kinds, is appreciation. What is Appreciation? Appreciation is likea much-needed rainfall to a farmer's crops that have been withering ina drought. Just as the crops start to shrivel and die without water,human relationships also start to feel brittle without a steadyapplication of the nourishing, even life-giving, impacts ofappreciation. The dictionary defines appreciation as "a favorablecritical estimate," "sensitive awareness" and "an expression ofadmiration, approval or gratitude." When you appreciate someone, youare tuned into a positive quality of another human being and expressyour gratitude for it. ...
Post a Comment
Read more

Best time to Visit Great Wall of China

Great Wall of China is the greatest tourist attraction in the World. And the longest wall in the world, it is an awe-inspiring feat of ancient defensive architecture. Travelers from the eight directions all flock to the Great Wall to walk on the only man-made structure visible from space. To look out from one of the guard towers out at the barren mountains and the Wall snaking off into the distance is a view not to be forgotten. Standing on the Wall, you can get a good feel for what the Wall was all about. The Great Wall offers a timeless charm to tourists, but scenery varies with seasons. Visit it in different time you will get a quite different scene. Most of the popular sections of the great wallare located around Beijing, so the following is written with Beijing's climate in mind, although temperatures are likely to be colder and rainfall more as the Great Wall is on the mountains. Tips: The Great Wall at Simatai has been closed for major renovation from June 2010. The renovat...
Post a Comment
Read more

Achieve Seamless Scalability With Construction ERP for Subcontractor Management

The subcontractor management in the construction ERP software is just a useful tool used to watch and pursuit the relationships between organizations and all the third party contractors. This ERP software module monitor all the initial building agreements, as it is tightly integrated with the accounts and inventory collectibles. Many companies in this project-based construction and real estate industry believes in working with the strategies of outsourcing and subcontracting to have effective pricing policies and delivery edges. Why is it so necessary? For reliable bid preparation and subsequent project execution, subcontractor database handling is quite needed. The stored database in this offered module should also manage in such manner so that vendors and outsourcing agencies performance could be tracked. Also, the database must have relevant information that efficiently operates processes of a construction company to earn the better profit margins. Specifically, this part of constru...
Post a Comment
Read more