Even more important, YOU NEED PRODUCT IDEAS THAT SELL.To locate products that sell online, you need to understand what people already want to buy. The single biggest cause of failure when writing non-...
Even more important,
YOU NEED PRODUCT IDEAS THAT SELL.
To locate products that sell online, you need to understand what people already want to buy.
The single biggest cause of failure when writing non-fiction books, booklets, ebooks or any other information-based product is a poor choice of idea or product.
It's no doubt this is the main issue for anyone wanting to become an entrepreneur, there are all kinds of twists along the road that may lead you to THINK you have a high-demand idea.
For example, you are NOT part of a given niche market, yet you see evidence that there are a great many people searching for information on a particular topic. BUT - it turns out they would not be willing to PAY for this information, it's either not important enough to them OR it's too easy to find the information elsewhere.
So, what do you do?
How do you really get to the bottom of demand?
It's easier than you think - find out what people DO want to purchase information on.
Here's how.
Fire up your web browser and head one over to:
http://inventory.overture.com
IMPORTANT SIDEBAR:
Overture is severely limiting access to it's keyword research tool - by far I have had the best success with a tool called Wordtracker - you can see it over at:
http://www.highertrustmarketing.com/part/wordtracker
Now, instead of searching for a particular topic, plug in these search terms and have fun looking at the results:
"How To"
"Learn To"
"Tutorial"
"Advice"
"More Information About"
"Tips"
"How Do I"
See what I'm getting at?
These are the terms people use online when they are specifically searching for information on a topic - as opposed to some other aspect about it.
For example, when you perform a search on "How To", you will find among the top results:
"How To Knit"
"How To Tie and Tie"
"How To Draw"
"How To Cook A Turkey"
"How To Play Poker"
Bet you wouldn't have thought THESE are the topics people are already hungry for information now would you?
Want to test your idea?
Record the numbers you get from either Overture or Wordtracker on top 10 results from searches recommended above.
Then, search for "How To [Insert Your Topic" and note the comparable number of searches. Are you anywhere close to the top 10, top 50, etc...?
You can get a pretty good idea of not just how MANY people want your information product, but also how your idea relates to many others that may sell better.
Believe me, it's easier to work on topics that people already want - don't waste your time and effort on low demand topics.
To take your project to the next level, find 39 more techniques for finding high-demand topics, use the Profit Funnel to test the profitability of your products and discover the offline techniques - right under your nose - for finding RED HOT product opportunities for nothing. Head over to:
http://www.infoproductcreator.com to fast-track your infoproduct business.
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