For entrepreneurs and aspiring fortune hunters, the Internet is the new Wild West. With all the hype and questionable activity, how does one tell the difference between a scam and a program of real value? For fans of Kyle and Carson, it comes down to the integrity they put into each product they produce, and their latest ebook Who Loves Money is no exception to this rule.
"Success does not come without work however. You cannot expect to get rich overnight, and you cannot expect to get rich without using your brain. It all comes down to execution! If you know everything about marketing, and never implement it, you are not going to succeed."
It is obvious from this statement that the authors are not attempting to promote a "Get Rich Quick" scheme like so many others have attempted to do. In fact, they're saying the opposite. Success comes from a well-thought-out business plan and the right execution. Sounds like pretty responsible advice, doesn't it. Now, how many sales letters have you read that kind of advice in lately? Probably very few if you've been looking in the Internet marketing niche.
Later they go on to talk about one of the techniques they describe in their ebook called the "Slow Roller Technique."
"The Slow Roller technique focuses on the 'relevance' factor and shows you how to filter out traffic from people who aren't ready to buy. If you follow the schedule that we teach, you'll have no trouble earning an extra $3000+ a month in profits in a short period of time....By executing the 'Slow Roller' technique within Who Loves Money, and following the schedule that we lay out, you will make sales very quickly. The entire 'Slow Roller' section will be worth thousands to you if you follow our instructions."
If you are at all a savvy Internet marketer, one of the first things you're going to pay attention to is the kind of visitor who's being influenced to click onto your website. You're going to want to target those people who are ready to "take action," people who have done their research and are just looking for the right product to satisfy their needs.
You don't want tire kickers or those who are still in the research phase of their buying cycle. You want bona fide BUYERS coming to your website ready to pounce on a product that will be a solution to their problem. If you are able to filter out the undecided, then you stand a much better chance of being successful by providing these people with just what they are looking for!
Integrity means giving people enough time to properly evaluate a product before they've made a full commitment to it. Therefore, Kyle and Carson offer a 60-day 100% money back, no-hassle guarantee of which the purchaser may take advantage should their ebook not live up to expectations. In other words, the purchaser may take a full two months in which to check out the material and decide whether or not it works for them.
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