Skip to main content

The Importance of Branding Music Merchandise

Selling merchandise as a musician these days is moreimportant than its ever been before. Some bands do this better than others,but one band stands king atop the merchandise category: Insane Clown Posse.This article examines the ICP gear line of action figures, comic books,backpacks and school supplies, and places an emphasis on just how importantbranding and merchandise is to musicians today.

Musicians these days have a very difficult time sellingtheir music; most of it falls victim to piracy. Thats why its more importantnow than ever before to sell as much merchandise shirts, posters, buttons,etc. as humanly possible. Some bands are better at this than others, but oneband stands above them all: Insane Clown Posse.

One of the most impressive things about the Insane ClownPosse isnt their success, their hatchetman logo, their enormous Juggalo fanbase, their own festival, their wrestling league or their expansive recordlabel -- its their unprecedented line of merchandise, or ICP gear. Thats whyartist merchandise like ICPs gear is so important it goes a long way inmaking up for lost revenue from illegally downloaded CDs.

Necessity of the Hatchetman

Merchandise is much easier to sell when theres arecognizable brand or logo plastering the item. When people like associatingwith your brand, theyll take every opportunity they can to do so. Most artistshave logos built around their name, but nothing more.

What makes ICP exceptional is that they have a band name, anaptly named record label (Psychopathic Records), a name for their fans(Juggalos), and a maniacal cartoon (the hatchetman) to brand it all with.Thats why all of the Jokers Card faces are so crucial to the success ofInsane Clown Posse.

If it werent for Insane Clown Posse member Shaggy 2 Dopesitting down and sketching the now famous hatchetman logo on a napkin back whenthe band was just getting started, ICP gear would not have nearly thesignificance it does today.

Product Variety

Aside from having multiple brands, the objective for everyband should be to have as many individual products to sell as possible. If wewere to list all of the hatchetman-branded ICP gear items out, it would take upmultiple pages. The fact is, Insane Clown Posse members Violent J and Shaggy 2Dope realized the importance of diversifying their line of ICP gear early on,and today, theres a multitude of ICP gear out there.

ICP Gear Diversification

Yes, Insane Clown Posse has branded traditional items likeclothing, jewelry and accessories with the hatchetman as part of their ICP gearline. And, also to be expected, ICPs gear line is stocked with all of themusic and other media like books and movies theyve put out under the InsaneClown Posse name over the years.

Not to be expected -- and this is what makes them so uniqueamong bands today is the collectibles section theyve built into the ICP gearline. Insane Clown Posse comic books and action figures based on characters inthose comic books have become something that diehard Juggalos pine forregularly.

Insane Clown Posse have even gottencreative with their traditional ICP gear items like clothing, extending it toinclude items like backpacks, wallets, and school supplies. Back to branding,much of these items are stamped with a Jokers Card face or the hatchetman.

Labels:

Comments

Post a Comment

Popular posts from this blog

The Power of Appreciation

Is there anything more mysterious in theworld than the formula to having a successful romantic relationship? Asa divorced woman, I now marvel at those who are able to createpassionate, loving, long-term relationships. From my studies with booksand the school of hard knocks, I believe that one of the most importantingredients in relationships, of all kinds, is appreciation. What is Appreciation? Appreciation is likea much-needed rainfall to a farmer's crops that have been withering ina drought. Just as the crops start to shrivel and die without water,human relationships also start to feel brittle without a steadyapplication of the nourishing, even life-giving, impacts ofappreciation. The dictionary defines appreciation as "a favorablecritical estimate," "sensitive awareness" and "an expression ofadmiration, approval or gratitude." When you appreciate someone, youare tuned into a positive quality of another human being and expressyour gratitude for it. ...
Post a Comment
Read more

Best time to Visit Great Wall of China

Great Wall of China is the greatest tourist attraction in the World. And the longest wall in the world, it is an awe-inspiring feat of ancient defensive architecture. Travelers from the eight directions all flock to the Great Wall to walk on the only man-made structure visible from space. To look out from one of the guard towers out at the barren mountains and the Wall snaking off into the distance is a view not to be forgotten. Standing on the Wall, you can get a good feel for what the Wall was all about. The Great Wall offers a timeless charm to tourists, but scenery varies with seasons. Visit it in different time you will get a quite different scene. Most of the popular sections of the great wallare located around Beijing, so the following is written with Beijing's climate in mind, although temperatures are likely to be colder and rainfall more as the Great Wall is on the mountains. Tips: The Great Wall at Simatai has been closed for major renovation from June 2010. The renovat...
Post a Comment
Read more

Achieve Seamless Scalability With Construction ERP for Subcontractor Management

The subcontractor management in the construction ERP software is just a useful tool used to watch and pursuit the relationships between organizations and all the third party contractors. This ERP software module monitor all the initial building agreements, as it is tightly integrated with the accounts and inventory collectibles. Many companies in this project-based construction and real estate industry believes in working with the strategies of outsourcing and subcontracting to have effective pricing policies and delivery edges. Why is it so necessary? For reliable bid preparation and subsequent project execution, subcontractor database handling is quite needed. The stored database in this offered module should also manage in such manner so that vendors and outsourcing agencies performance could be tracked. Also, the database must have relevant information that efficiently operates processes of a construction company to earn the better profit margins. Specifically, this part of constru...
Post a Comment
Read more